Simon K Sung portfolio

Iview is a working prototype of an iPad viewbook with rich interactive content that can be viewed on or offline.

The prototype was built for admissions counselors to take on the road to use as a visual tool when they meet with prospective students.

Video 1
Created in 2014, not only did I help produce the video, but I was also entrusted with finding the artist to paint the mural, which became the focal point of the story.

Video 2
Campus food video tour. I directed, produced and created all the motion graphics. Videographer John Froschauer, Post-Production Rustin Dwyer.

Video 3
2018 PLU recruitment video. Shown in over 20 movie theaters along the I-5 corridor.

Video 4
Wang Center 2020 Symposium video trailer. We ran versions of this in social media and displayed it on digital monitors. Creative Direction: Simon Sung. Design team member Scott Beilke.

Video 5
2020 Bjug Day of Giving video promotion. Creative Direction: Simon Sung. Design team member Steve Skramstad.

Video 6
Nathan Voss lecture teaser. Creative Direction: Simon Sung.
Design team member: Paulo Bandua.

Video 7
Awareness message to promote hand washing during the Covid-19 crisis. Design team member: Scott Beilke.

Video 8
In collaboration with Katarzyna Surman Pusz and Scott Beilke, here is a fun little animation we developed for our Fall Resolute online magazine.

Video 9
PLU hype video. Designed to run as one movie or broken out into three separate hype spots for YouTube.

Video 10
11 minutes of a 45 minute presentation at the 2019 UCDA Design Conference in Portland on building an effective in-house marketing team. Video by my wife.

Video 11
2019 personal video plea to raise money for the PLU student fund.

Video 12
How to be a Lute. Filmed during Covid-19 for student recruitment. Video by John Froschauer. Motion graphics by Scott Beilke.

Currently working on two yearlong digital advertising recruitment and student loan campaigns. This page will contain both comps, finished advertisements and video.

Resolute magazine is distributed three times a year to 60,000 alumni. All design, content and photography are handled in-house by a small marketing team.

The web version can be found here:
http://www.plu.edu/resolute/spring-2014/

For the last 5 years PLU has invested heavily in outdoor marketing campaigns. I was the main creative lead for all of the billboards and train graphics displayed in Washington and Oregon.

As Art Director at becker&mayer!, I was responsible for the design and production of 70+ book and book plus projects sold to all the large New York book publishing companies.

These two examples of our interactive historical line each contains reproductions of historical documents along with other interactive elements.

In 2015, my team created an exhibit for the Nordic Heritage Museum in Ballard to commemorate 125 years of Pacific Lutheran history. In 2017 we worked on an interactive exhibit for the Chris Stevens Memorial Lecture.

Working with an outside design company, my task was to translate the PLU brand into environmental spaces. This includes public spaces, elevators, offices, classrooms, cafés, vehicles, Amazon lockers, athletic locker rooms, nursing simulation lab and the PLU bookstore.

Our 2015 Christmas Concert was broadcast on KCTS 9 and regional PBS stations. My responsibilities included creative direction, working with a freelancer on TV and web animations, as well as managing the stage design, production, and installation in partnership with the Seattle Opera Scene Shop.

The 2016 broadcast was shown on 200 PBS stations across the nation.

I captured these images while on a two week trip to Namibia where we followed ten PLU students as they worked, lived, and played during a study away trip in Winter 2016. Our work included video, photography, interviews and drone footage.

In 2013, I worked with senior PLU leadership and Mayer/Reed Architects on the design and development of a new wayfinding system. This included identifying traffic and entry patterns along with updating the PLU brand and designing new campus maps. Phase 1 of the project was completed in 2019. Phase 2 and 3 will be completed in 2023.

In 2014 we launched the first 'Bjug Day of Giving' to raise money for scholarships, of which 90% was done online. Our team was tasked with the branding and design of campaign imagery. The first year we raised over $100,000 and increased to $133,000 the following year in 2015.

Our 2016 campaign raised $400,000, and I led creative teams responsible for the design and construction of large-scale environmental graphics.

Our 2020 campaign surpassed one million dollars and all of the creative was built and distributed using video and social channels.

I worked as the lead web designer on the PLU website from 2007-2012. The templates I created were applied to about 12,000 internal pages as well as email and newsletters.

Subsequently, I served as a creative consultant for the current PLU site. My team currently supports the front end pages along with social media graphics for internal departments.

The last set of examples demonstrate my ideation process from wireframe to finished page. My team worked on the video and all of the social media graphics for this microsite which celebrates the students’ acceptance to our university during the pandemic.

Student acceptance page

PLU magazine is an admissions publication sent out twice a year in both a first year and transfer edition. It highlights student stories, life on campus, and academic distinction. My design replaced a viewbook that cost twice as much to produce in a format that didn't allow for timely stories.

In 2013, I was tasked with updating the PLU stationery system. This not only included business cards, letterhead and envelopes etc, it also required building out a web-based fulfillment system with a new on-demand inventory system.

Samples of event posters, divisional brochures and the President's report done for Pacific Lutheran University from 2010-2016.